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OTA Management boosting your ranking
Optimize and manage your presence across all OTAs to ensure you get maximum value from all channels by boosting ranking.
OTA’s or Online Travel Agents are websites dedicated to travel booking, such as Agoda.com, Booking.com, Ctrip.com & Expedia.com. More than 1.5 billion people book trips each year and 70% of those bookings are now made online!
What is our approach to OTA management?
Our main OTA management goal is the same as the goal of hotel owners, to maximize revenue. We provide custom inventory and rate management services which help hotels to achieve that goal. Following detailed assessment, our experienced team of OTA account relationship managers and revenue managers setup and manage OTA channels on your behalf, removing the stress and strain and allowing you to focus on managing your hotel.
Here are some of our key areas of focus as part of our OTA & revenue management protocols:
Distribution: OTA channel selection, effective distribution & commission minimization.
Content: Optimisation of text descriptions, photography & videography.
Rates: Creation & distribution of dynamic rate structure.
Availability: Management & distribution of inventory.
Policies: Creation & optimisation of hotel booking policies to maximize revenue.
Our dedicated team will manage your OTA’s on a day-to-day basis and will establish tailor made revenue management strategies, technologies and guidelines which help you to outperform competitors, operate more efficiently and maximize Rev.
Certain OTA’s now have significant market share and now have a significant role in the hospitality and travel industry in helping drive awareness and supply for hotels across the globe. Online travel agent listings are free, but commissions between 15-20% are levied each time a booking is made for your property. Hotels provide their partner OTA’s and meta search channels with content, rates and availability using software systems such as channel managers, which gives global distribution.